The Impact of controls and values on consumer behaviour in the Islamic economy

Abstract

 The consumer behaviour is an important economic phenomenon and its motivations are very complexed. This study aims to highlight the role of the controls and the values on achieving awareness and rationality in consumer behaviour. It aims also to detect the obstacles that prevent rationality; in order to treat them. It defines ways to protect the consumer from foreign ideas that negatively affect his behaviour, and it demonstrates the consumption freedom of consumer within the limits of the values and the controls. The study concluded that the consumption in the Islamic economy aims to achieve benefit through the controls and the values that rise awareness and rationality within the consumer and lead to the ideal consumer behaviour that guides him to the good halal product and protects him from the forbidden malicious. Based on the above mentioned; the problem of the study was formulated as: How does the Islamic economy restore balance and rationality in consumer behaviour; through the controls and the values?