The role of commercial diplomacy in enhancing the attractiveness of the Algerian economy within the framework of the African Continental Free Trade Area

Abstract

This research paper aims to highlight the role that commercial diplomacy can play in creating competitiveness for the Algerian economy by adopting the activities and tools of commercial diplomacy aimed at promoting exports and foreign investment, and protecting the interests of Algerian economic dealers at the regional and international levels; especially in light of the entry into the free trade zone. It concluded that activating the activities of commercial diplomacy is a necessary option to enhance commercial presence abroad; especially in African markets, as the tools of commercial diplomacy contribute to enhancing intra-regional trade and the access of Algerian products to African markets, by expanding the network of those charged with economic and commercial affairs and establishing Export promotion agencies.