الإعلان التلفزيوني كآلية لتغيير العادات الاستهلاكية

Abstract

The televised advertising is considered to be the most common and the most effective means when compared to others; besides being a means that brings together between sound and pictures, it also can reach all categories of society with no distinction or barriers. For this reason, advertisers are increasingly rush to television to advertise their products, using different methods to convince and direct viewers to consume their products. By contrast, and in light of spatial channels openness over the world, the viewers have found themselves in front of enormous number of different adverts, whether they can avoid them or not, these adverts may cause positive or negative effects on consumers behavior, whether the matter is concerned with buying the advertised products or changing consumption habits towards better or worse. This paper aims at showing the affect caused by televised advertising, on changing desires and consumption habits and on the viewers behavior when buying different products.