Aspects of consumer protection from misleading forms of advertisement (An Analytical Study Of The Federal Law No(15) Of 2020 On Consumer Protection)

Abstract

Because of the negative impact that it has on the consumer’s will, misleading and false advertising is considered as one of the biggest threats to consumer safety. Misleading advertising drives the consumer to engage in deals that they would not have engaged in if the advertising was truthful. As the Emirati legislator is dedicated to provide effective protection to the consumer, this important issue has not been neglected, and misleading advertising has been considered as consumer fraud. This has been affirmed in the new consumer- protection law of 2020 on which we will highlight the position of the Emirati legislator regarding misleading and false advertising.