évaluation Des Places Publiques A Travers La Satisfaction Et L’estimation De Leurs Ambiances Urbaines, Cas De La Place Du 1er Novembre 1954 Médéa

Abstract

Based on the experiential marketing model, this article examines the problem of the urban ambience of the Medea public square of November 1, 1954, by assessing the evaluation of the satisfaction of its users. It highlights the close link between these two variables, and uses a statistical method of linear regression to analyze its nature. The results obtained show clearly that they are positive and highly correlated, but in favor of the relational component and in the detriment of the sensory component. Thus, it is understandable that the attractiveness of this place comes much more from its social practice and less from its sensory characteristic