The Impact of Digital Transformation on the Job Performance of Workers in Algerian Commercial Banks: A Case Study of the Commercial Bank of the State of El Tarf

Abstract

The study aims to highlight the impact
of digital transformation in its three
dimensions (the use of digital
technologies, the digitization of bank
employees, and the digitization of
customers and their relationships) on
the job performance of workers in
Algerian commercial banks, and the
questionnaire represented the main tool
to reach the results. The study found a
set of results, the most important of
which are: Digital transformation
affects the job performance of
employees, as there is no impact of the
use of digital technologies on the job
performance of employees, while there
is a positive impact of digitizing
customers and digitizing workers on the
job performance of workers at a level
of morale of 5%.