Analysis of indicators of marketing effectiveness for international distribution institutions - (Carrefour)Case Study

Abstract

This research aims to analyze the
marketing effectiveness of the
international distribution company
Carrefour according to its most
important financial and non-financial
indicators. Indicators such as profits,
market share, sales growth, and nonfinancial goals, which are considered
among the most important indicators of
consumer loyalty, are the image of the
distributive institution.
The study concluded that the
distributor's brand and the image of the
distributive organization are the basis
for achieving marketing effectiveness.