Employing artificial intelligence applications in E-marketing

Abstract

Artificial intelligence expresses the features and characteristics of computer programs, which made them simulate mental abilities and patterns of work, and the widespread adoption of artificial intelligence techniques in the business world shows that it has a significant impact on different areas of life, especially e-marketing. The study concluded that the use of artificial intelligence in the marketing process will give marketers access to deeper and actionable insights. The study also concluded that the use of artificial intelligence applications in e-marketing has become an essential and important role that cannot be denied in the world of e-commerce.