The effect of using modern technologies on contemporary advocacy communication from the viewpoint of the receiving Algerian youth

Abstract

This research aims to uncoverthe role of modern means of communication in influencing the Algerian recipient while receiving the Islamic advocacy letter , there is no doubt that the modern means and techniques of communication are neutral and unaffected  by the message contained within.

These means  reached  peak performance and developement   and effectiveness Which makes the islamic advocacy speach unable to  overlook them, otherwise it becomes  dry, as well as revealing the motives of the Algerian youth that is receiving the modern advocacy techniques and the most important needs and desires that the users try to satisfy, as well as identifying the impact of this use on the advocacy side, the scanning descriptive approach has been relied upon.

Which is considered as the most appropriate methodology for the study, while we used the electronic questionnaire tool to collect data from the respondents And only the users  of modern technology  in the religious side were  selected,  the number  reached 50 singles from the Algerian youth, and the study reached a set of results, the most important of which are: The category that uses the modern techniques of communicative advocacy  is the category between the ages of 18 to 25 years old  These modern techniches of advocacy  have led to a major change in various aspects of the respondents  lives.

Modern advocacy techniques contribute in the advancement of the advocation (Daawah) wich harmonizes with this century’s features and technological advancement.  

Most respondents use modern advocacy technologies on a daily basis, such as social media  (Facebook) And YouTube for cognitive motives (akida - Sharia - jurisprudence - biography - fatwa - ethics.. and to satisfy their desires on the side of acts of worship and transactions, and searching for adequate answers to their questions in akida as well as searching for Fatwas for their concerns, issues and daily transactions, through direct and quick contact with  preachers and specialists in The field through modern technologies, the study also revealed that these modern technologies have a major role in making advocacy effective.