Network Marketing and its compatibility with the principles of Islamic Economy: a Case Study

Authors

  • أحسن العايب
  • عصام سليماني

DOI:

https://doi.org/10.59791/ihy.v20i3.4659

Keywords:

Network Marketing (MLM), Word of Mouth, Teleworking, Commission System

Abstract

Global interest has emerged from some companies in network marketing as new type of Marketing. Used in distribution and promotion of products, it is based on soliciting individuals for the purpose of working in the field of oral advertising via the internet, for an hour or two a day for big profits, they receive in the form of peer commission their efforts to persuade others to join the network, after each and every one of the following buy one of its products and pay the right of registration.

Accordingly, this paper will address the real problem of profit and the possibility of obtaining a contract of employment as part of joining the activity of network marketing companies. It also aims to identify the reality of practice and the extent of adaptation to the controls of legitimacy, where she found through the models presented that these network sell the illusion of their customers, there are no formal contracts at work, and that profit is only for the upper classes, As well as they do not conform to the principles of legitimate transactions.

Published

2024-10-21

How to Cite

العايب أ., & سليماني ع. (2024). Network Marketing and its compatibility with the principles of Islamic Economy: a Case Study. El Ihyaa, 20(3), 305–334. https://doi.org/10.59791/ihy.v20i3.4659

Issue

Section

المقالات