Contemporary Myth as a Semiotic Structure according to Roland Barthes

Abstract

The present research attempts to investigate issue of the myth, in the sense of Barthes,
which is a transgression of myth in meaning and traditional use, which links it to the world of
superstition and irrationality. If ancient societies have created their myths based on differing
beliefs, contemporary societies make their myths distinctly and consume them consciously or
otherwise. The daily according to Barthes is messages encased and molded into forms, and
what makes them a myth is the way it works or how it reaches us, to pass through the
different meanings and purposes and signification.
According to the meaning that Barthes added to the myth, everything or subject can
emerge from its natural circle, becoming a mythical subject. Moreover, contemporary
mythology in the barthist Perspective is not limited to carrying messages loaded with different
connotations and divergent meanings, this is an integrated semiotic structure based on a
semiotic pattern that precedes it. It is the Language from which it originates. It is the
linguistic sign, its signifier and signified, is what forms the significant pattern of these myths.