The deficiencies of the legal system for advertising through electronic media in Algeria

Abstract

Practices evolve in parallel with the scientific and technological development that occur, and the legal system is continually getting renewed in order to keep up this progress. Innovations in the field of information and communication

technologies have affected both the advertising market and the media sector shifting from their traditional image to a modern contemporary one in the context of what is known as electronic advertising and electronic media. Thus, the two practices have become interrelated with each other through the transfer of advertisement from traditional pillars to digital ones via electronic media which requires keeping pace with this advancement by monitoring a legal system in line with it. However, there are many marked shortcomings in this field in Algeria because of the legal vacuum and ambiguity that electronic advertising witnesses through electronic media.