Protecting The Consumer From Misleading Advertising In The Light Of Iso 26000 Recommendations: The Case Of Study Condor’s Electronics Consumers In Algeria

Abstract

The study aims at examining, from the customers’ points of view, the responsiveness of the Algerian Condor Electronics company, which integrates ISO 26000, to the standard recommendations about the customers’ protection from misleading advertising. The study is based on a recent typology of truthful but misleading advertising to set the dimensions of the phenomenon. The study is positioned within the descriptive, analytical and statistical methods. It is a case study which consists of a sample of 208 customers who have already consumed the products of the company. The study concludes that Condor Electronics moderately responds to the mentioned recommendations. The study recommends the company to provide more information about its product in its advertisements.