Adopting social responsibility as an entrance to improve the social marketing performance of business organizations Tebessa Cement Company as a model

Abstract

The study determines the role of adopting
social responsibility in enhancing the
marketing performance of organizations,
and the Tebessa Cement Company has been
adopted as a model in this field where its
experience was analyzed to reveal the
factors of its success and how to enhance,
maintain and improve its performance by
adopting social responsibility.
The study found results, the most important
of which is that Tebessa Cement Company
has a promising vision regarding
environmental protection and the
sustainability of its products by adopting its
social responsibilities and devoting
community values, as it has achieved a place
among competitors through an important
balance of social and environmental
practices that made it an important mental
image. We also recommend the necessity to
establish social responsibility dimensions
within its marketing activity as necessary to
enhance its mental image.