The dysfunctions of the rational Consumer action in the urban environment A field study in the most important commercial centers in the city of Banta.

Abstract

Consumption in urban areas is one of the most visible phenomena in our daily life, especially with the development of cities day by day and the spread of commercial centers in them, which are considered as civilized institutions in themselves due to the various services and temptations they provide ... Where the person has become targeted by the consumer industry tools. In which the media has played a prominent role, and societies became characterized by the name of consumer societies, where people were no longer able to control their desires in light of a widespread consumerism, therefore rationalization Has become an urgent requirement in light of accelerated social and economic transformations that changed the cultural values of our societies and affected their rational behaviors and even became dysfunctions to them.