The reality of liquid identities in the context of the new culture- Evaluation Study

Abstract

Digital technology has led to a transitional phase of radical self-led transformations to discover itself within the direct communication space within the current time, which has diagnosed us with new phenomena that broke the insoluble wall erected by the screen, to declare a "virtual self" that killed the traditional practices. As the subject of identity was at the heart of research related to the analysis of social networks, through this study we wanted to characterize socio-cultural bridging links between the phenomenon of new culture and liquid identities as a result of the duplication of cultural identity within Algerian societies and as two contradictory processes within the cultural sphere through the ideological medium. Static, but in a liquid moving position Dynamic; influenced by several factors, including the new media, which imposed a new reality, which made individuals live in a state of cultural duplication of virtual reality, attracted by the desire to achieve modernity and modernity with the fear of losing their customs, traditions and values.