The impact of the using of women in television advertisements on the Algerian viewer through The province of Skikda as a sample

Abstract

In light of the competition required by the new global economy, most media organizations seek to adopt strategies in order to survive and achieve the largest incomes. Advertising policy is the most important in its dealings with production or service institutions. Therefore, this study aims to determine the importance and impact of using women in television advertising and its impact on changing the consumer's purchasing decision. the study was conducted in Skikda during the year 2019 In order to reach the hypotheses test, we relied on observation as the most important foundations and techniques of sociological research and the questionnaire as a central base