Identity and Symbolic Production; Commodities Mark as Condensed Space-time

Abstract

This theoretical and analytical study includes an attempt to track the symbolic productions in light of the unprecedented economic openness, with what accompany it as new consumerism, and its relationship to youth identity formation; through the commodity brand and icons which are subject to a marketing and promotional logic, economic in appearance but a symbolic production inside, with what it holds as meanings, images and colors that carry intense connotations, aiming to reshape the cultural field in a dispossessed manner and a symbolic production that accompany commodity production