Mechanisms to protect consumers from online commercial advertising

Abstract

This research paper aims to examine the legal rules that seek to protect consumers from misleading commercial advertising, whether in e-commerce legislation, consumer protection laws, the general theory of contract, or tort rules; this is because with the increase in commercial advertising activity and the multiplicity of its methods and techniques as a result of the technological development taking place in all fields, the phenomenon of disinformation that has an impact on the interests of the consumer in general and the consumer via the Internet in particular has emerged as the most vulnerable to misleading advertisements that are invading the Internet and social networking sites.
The study found that e-commerce laws have created effective guarantees to protect the electronic consumer from false advertisements, which are: criminalizing false and misleading advertising, the obligation to enlightenment, as well as the consumer's right to withdraw from the contract