kerouani M, Habbache F. Adopting Innovation Marketing as a Mechanism to Improve the Competitive Advantage of Service Companies: The Algerian Insurance and Reinsurance Company (CAAR) Case Study. rsh [انترنت]. 30 يونيو، 2021 [وثق 22 يوليو، 2024];22(1):605-22. موجود في: https://journals.univ-batna.dz/index.php/rsh/article/view/2353