KEROUANI , M.; HABBACHE , F. Adopting Innovation Marketing as a Mechanism to Improve the Competitive Advantage of Service Companies: The Algerian Insurance and Reinsurance Company (CAAR) Case Study. مجلة العلوم الاجتماعية والانسانية, [S. l.], v. 22, n. 1, p. 605–622, 2021. DOI: 10.59791/rsh.v22i1.2353. Disponível em: https://journals.univ-batna.dz/index.php/rsh/article/view/2353. Acesso em: 3 2024.