Reception Specifications and Its Features in the New Media Reality and Challenges

Abstract

The concept of reception has had a special place in the modern means of communication, and this position has become a necessity and an inevitable choice for the classical media; there fore, the concept of reception It self must be reconsidered, especially since the characteristics of the current recipient differ from those specifications that were for the recipient in the last century, to the extent that the importance of the recipient's role has become a real threat to classic media. Perhaps this is what the Russian-American researcher Lev Manovich, who specializes in the theory of new media wanted to point out when he said in his well-known book “The
Language of New Media” : “In order to Under st and the new media, we must transcend the prevailing situation.” Through this  article, we will get acquainted with the reality of reception in the new media with a mention of its most important characteristics.