The concept of communication capital Philosophical analytical review of foundational literature and approaches
DOI:
https://doi.org/10.59791/rsh.v22i1.326Keywords:
Communication, Corporate communication, Communication capital, Conceptualization, Intangible assetsAbstract
The following study aims to provide an analytical review of the various literature and works, both in the English and Portuguese languages, in which they had been focused on establishing a framework for the concept of capital communication and determining its basic approaches, whether directly or indirectly, as well as summarizing its common elements and explaining the differences between them.
After examining the different meanings attributed to this fertile and most recent concept in the global knowledge circles and conducting a philosophical analysis in the midst of diversity of opinions and related concepts, we highlighted six possible basic
approaches to understanding communication capital ( accounting, marketing, managerial, symbolic, relational, and communicational ) and concludes with a set of compiled key elements as a way to organize the existing approaches, which is mainly
represented in (relationships, resources, structures, results, and procedures).
Also, this article deals with the relationship between intellectual capital, "intangible assets" and communication capital.