Performance Improvement Strategies Through Supply Chain Management (The Dairy Company SOUMMAM as a Practical Model)

Abstract

 Supply chain management has occupied a very important place for all over companies, especially after the changes that the business environment has witnessed, mainly the globalization of markets, Economic alliances, and technology challenges. The study aims to reveal the strategic role that the supply chain management (SCM) can play in improving performance. To this end, the focus has been on studying and analyzing the various practices aimed at improving performance and reducing costs by the (SCM), and then on clarifying how these practices have been integrated into a successful Algerian company. The research has led to a key result that the success or failure of (SCM) depends on its ability to harmonize and integrate the operations of the parties concerned into the supply chain, thereby strengthening corporates control over the essential elements of surpassing competition in quality, activities, costs...