Technological Vigilance and Online Reputation Management in the Algerian Institution: A field study at AlgerieTelecom Company

Abstract

This study aims to reveal the relationship between technological vigilance and
online reputation management in Algerie Telecom Company. The current study
employed a descriptive approach and a complete census sampling method which
includes all the communication personnel in the provincial department that is equal to
57 employees. A questionnaire and an interview were used as data collection tools
while employing statistical analysis using the SPSS software. This study found a
statistically significant correlation between technological vigilance and online
reputation management by reaching linkages between the four dimensions of
technological vigilance (research and development, creativity, knowledge and
information technology) and reputation management indicators. The study concluded
that Algerie Telecom Company relies on insights and plans based on statistics and
scientific studies to improve its online reputation, gives attention to creativity and
innovation in the development of its reputation management methods and that
technological vigilance, through a range of online programs, and contributes to
reducing rumors inside and outside the company.