Applications of nethnography in the study of identities in the virtual space

Abstract

This research paper aims to explore the applications of netnography as a contemporary field of study in examining virtual identities. It presents an applied model for utilizing netnography and discusses its significance. The paper endeavors to examine the various terms used to describe netnography, such as digital ethnography, online ethnography, and electronic ethnography. It highlights netnography as a crucial research methodology that facilitates a profound understanding of virtual identities by establishing closer connections with respondents. The article outlines the methodological steps involved in employing netnography, including the research tools employed, the role of the researcher, and the ethical considerations associated with data collection from respondents